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However, the results for these are short term, and only last while you spend money on your advertising campaign.
Please note that Paid Advertising like PPC is also a kind of online marketing and promotion technique.Search Engine Optimization This is the most effective of all these methods and also leaves long lasting results.Search Engine Optimization, also known as SEO involves changing your website pages in a way so that they become more Search Engine Friendly and hence achieve high rankings in SERPs (Search Engine Ranking Pages).Your Anchor Text should be a coherent sentence or a short phrase which makes sense. You should use these variations when submitting your site to link directories. Make different Anchor Texts for different Landing Pages If you have several important landing pages in your site, which you want to promote using link building, make different Anchor Texts for each of these landing pages.Use a Keyword Tool and research for the Keywords for each of these landing pages.