Cupid's arrow dating site

The company quickly grew its user base – by 2007 they had their first million paying users, and a few years after that they hit an impressive 13 million paying users across all networks.

By early March 2010, the user base was growing at a rate of 300,000 per month, and new products were succeeding in increasing these numbers and expanding the user base.

Investigation by Ukrainian newspaper Kyivpost in March 2013 proved usage of fake profiles by the company and confirmed that the company's 'social media managers', whose job was to tempt users, were actually located in Ukraine.

Founded in 2005 by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base.

In 2006, Polyakov and Dobbie acquired the Easy Date business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base.

Also in 2012 Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.

In February 2013, the company was the subject of BBC Radio 5live Investigates programme.

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After looking at statistics on Valentine’s Day compared with a four-week average from mid-October, she found: JDate’s page views increased by 50%, its unique visitors surged up 100%, and user interaction spiked a whopping 150%. But a spokesperson says that this particular Valentine’s Day weekend will be particularly active, thanks to President’s Day making it a double holiday weekend.

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