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High-resolution video cameras monitor all areas in and outside the store.The footage is then stored and catalogued for easy searching.What’s creepy about it: Cisco, the technology giant, is testing a system at an undisclosed store.It automatically detects your mobile device and connects you to the retailer’s free Wi-Fi network.Who’s using it: Lots of retailers and malls have Wi-Fi networks.When you look at onscreen video ads, they might be looking right back at you.“Once the customer gets on the network, he has opted in, and the privacy concerns are allayed,” says Sujai Hejela, general manager of Cisco’s wireless networking group.

What’s in it for you: Stores can use the information to improve service. “Our research shows consumers don’t trust retailers with their personal information, but if an attractive offer is made, they will give it,” Hetu says.

Kiosks and interactive touch screens often do the same thing.

What’s creepy about it: Not only are stores doing little or nothing to disclose that signs are watching you, but some privacy advocates also fear that the technology also could be used for discriminatory pricing based on age, sex, or ethnicity.

Stores have been monitoring and tracking returns and exchanges for years to identify and prevent the 1 percent that are fraudulent.

Now some stores are rewarding the honest 99 percent of customers who return items with special offers—say, a 20 percent discount or off a specific item—to encourage them to spend their refund in the store.

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